Internet Gaming: Producing a financial model for management and investors

The Money Gaming Corporation is a Mill Hill-based internet gaming company run by Liad Shababo and Jonathan Caplan, two dynamic entrepreneurs who founded it and obtained an initial round of private equity funding in 2004.

The company required a sophisticated set of projections covering the next three years and comprising cashflow, profit & loss account and balance sheet. Persuading investors of the potential of your business can be frustrating if you don’t have the numbers to back it up.

The client called in Simon Walters, whose spreadsheet model formed the basis of the finances in a presentation made to City institutions by Liad and Jonathan and other members of the TMGC board. The first iteration was prepared in less than a week and then discussed with the client and fine-tuned speedily into a final version.

Our work included integration of equity injections, marketing spend, player numbers and retention rates, and used graphs and tables to demonstrate various sensitivities and key issues.

The company’s chief executive Liad Shababo commented:

“We were delighted with the dedication and level of expertise which FD Solutions bought to the table. The assignment was carried out in a speedy and professional manner and the FDS team is a great asset to our business - we look forward to working with them again.”

We maintain an ongoing working relationship with TMGC, liaising with its directors and external advisers on issues including VAT, offshore tax status, and its ambitious expansion plans. The company doesn’t have a full-time finance director, giving us the perfect opportunity to provide a broad range of advisory services to this exciting business venture.